Cocoa powder gives this cake a rich chocolate flavour, but for an extra chocolate boost, try adding a little chopped chocolate to the batter.
I had exactly the same result as the comment directly below even though I followed the recipee exactly. Very dry cake. - 30 Jul 2012 (Review from Allrecipes AU | NZ)
Not sure if these measurements are correct even though the cake turned out in the end. Seemed like too much flour and not enough sugar or milk. The batter was quite thick and the cake ended up a little dry so the recipe needs a little tinkering. - 01 Feb 2009 (Review from Allrecipes AU | NZ)